Our mission is to set a new standard for the style and quality of diaper bags.

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Leader bags are designed, developed and tested by moms (and sisters) Liz, Meghan and Jess.

The LBC Family

We Love Our Leader Bags

Meghan Nesher

A California-bred, Montana-raised woman, Meghan is the embodiment of the spirit of the American West. She brought that spirit with her when she relocated from Portland, OR to Kennebunkport, ME, her husband Dave’s hometown. Together they live with their two children Julien (6) and Robben (5 mos.). Meghan has embraced a sugar-free lifestyle after battling thrush with baby Robben, and has stated that her next business will be creating and selling delicious sugar-free treats!

Jessica Nesher

An Arkansas native, Jess now makes her home in Portland, OR with her husband, CJ, and their two children Wilson (5) and Emmy (1). In addition to her work with Leader Bag Co., Jess’s career has been focused on serving children, first as a teacher in West Philadelphia and currently as a pediatric psychiatric nurse in Portland. Jess is passionate about helping children and families have the healthiest and happiest lives possible. Though she has taken to life in the Pacific Northwest, Jess still appreciates good southern food eaten while calling the Hogs.

Liz Elliott

Liz lived in Maine before braving New York City to attend Parson’s Design & Technology program. After soaking up city life, holding various tech jobs and playing bass in a punk band, Liz migrated south to sunny Florida and met her husband, Ken. Together they have two (surprisingly) blonde-haired, blue-eyed kids, Trip (6) and Kristen (2), who keep her very busy when she’s not focused on her job as Product Manager at Hello Labs, or working on Leader projects. After becoming a mom, Liz devoted herself to building a healthier lifestyle through fitness, nutrition and lots of time in the sun.

Jay O'Neill

Made in Australia and raised with a healthy dose of California, Berlin and New York City, Jay began working with Leader Bag Co while living in Manhattan, NY. He has since relocated back to his native Australia with his wife, Ebonee where, in an effort to combat home sickness, they plan to genetically engineer the first bald-eagle/boxing kangaroo hybrid. In addition to his work with Leader, Jay co-founded Paradise, a product and design studio based in New York and Sydney. Fun fact: Jay can do an infinite number of chin-ups.


Our goods are designed in the USA and made with care by some of the most talented manufacturers in the business. We source high-quality leather, canvas and hardware from all over the world.

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Tag photos of your Leader Bag with @leaderbagco

Press on Leader

What people are saying about Leader Bag Co

“They set out to create a diaper bag that serves baby EDC needs without sacrificing style. ”

"We’re always on the lookout for stylish alternatives to traditional diaper bags, and new company Leader Bag Co. is there right along with us, creating a completely covetable carryall."

"My kids' infant years have officially ended—but I'd be tempted to relive them all over again if I could have Leader Bag Co's Julien Backpack by my side."

“They combined every element I’d want in a diaper bag, into one stylish and functional everyday backpack.”

"I was literally drooling over every single detail. they’ve seriously thought of everything when it comes to creating a diaper bag that’s not only stylish, but über functional with all the necessary bells and whistles."

"...Bags that we want to wear way beyond the baby years. Here are 8 we kind of need right now."

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